“The squeaky wheel gets the grease”

is a full-service boutique agency serving small to mid-size businesses and brands. We provide strategic, innovative thinking, nimble actions, and results-oriented solutions. Whether you need a new brand concept, or ongoing branding and marketing management for an existing business, we can help. We are a marketing focused, client-centric agency that wants to get you big results.

Smart targeting, compelling branding

The marketplace is loud so how do you get heard?

Compelling branding, an integrated marketing plan, and ongoing marketing management, are just a few critical ingredients for success. We understand it’s challenging to run your business and still have time to do marketing and branding…let us help. Squeaky Wheel Branding & Marketing is the end-to-end agency that works smart and effectively on your business to help you stand out and be heard.

Learn More About Our Approach

Our approach is methodical. We leverage an array of awareness, trial and loyalty vehicles to not only grow your customer base, but also, improve the average transaction value per customer, and increase the number customer transactions.

  • First, we gain an understanding of your business and marketplace. We collaborate with you to assess and define your target consumer and then hone in on your point of difference and communicate it compellingly so you stand out from competition.
  • Next, we craft a highly disruptive, insight-led strategy and integrated marketing plan.
  • Finally, we execute this plan and then work with you to assess its performance so we can continuously refine and improve it for optimal return on investment.



  • Business & marketing analysis
  • Brand development
  • Sales strategy & collateral development
  • Innovation ideation & planning
  • Consumer targeting
  • Research

Branding & Marketing

  • Digital marketing
  • Brand management
  • Marketing planning & assessment
  • Brand strategy & imagery
  • Retail/store/restaurant branding
  • PR outreach

Creative & Execution

  • Graphic design
  • Menu & packaging design
  • Website development & production
  • Content creation
  • Advertising & promotion execution
  • Social media strategy & execution
  • Reputation management & optimization

See some examples of our work

President & Founder

President and founder, Robin Beattie, is a passionate, seasoned marketer with an MBA from the University of Texas in Austin McCombs School of Business and more than 15 years of experience. She has worked for prestigious CPG companies like Coca Cola North America and Kao Brands, and led and influenced iconic brands such as Simply Orange®, Jergens Moisturizers®, Coke Zero®, natural glow®, Minute Maid® and more. Robin started providing strategic consulting to small companies and professionals in 2007 and in 2016 launched Squeaky Wheel Branding & Marketing. She is excited to help small and mid-size companies achieve compelling branding, stand out design, and strategic marketing.


We want to become a trusted partner that helps you become the squeaky wheel your customer cannot ignore!

Squeaky Wheel Branding & Marketing

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We value strategic thinkers, and creative designers that are out of the box thinkers, passionate about what they do, and self-motivated.

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