The full-service strategic digital agency focused on growing sales
We know, love, and excel in restaurant and hospitality marketing. Our omnichannel approach leverages various digital and traditional marketing “recipes” to successfully distinguish you from the competition, build your awareness, and drive new and existing customer sales.
Sound interesting? Schedule a free consultation to see if we are your missing ingredient.
The restaurant & hospitality industries transformed thanks to Covid
Many restaurant and hospitality owners are still scratching their heads following Covid as digital is now paramount to win. From an SEO-optimized website offering takeout and delivery to social media and strong reputation management, digital presence and performance are critical for success.
Growth in deliveries
FACT Digital ordering and delivery have grown 300% faster than dine-in traffic since 2014. According to recent surveys, 51% of Americans use delivery services to purchase meals from casual dining restaurants, and 26% order takeout or delivery at least once a week. (National Restaurant News)
Order takeout once a week
FACT In 2021, 53% of survey respondents – and 64% of millennial respondents – say that food delivery and takeout are ‘essential to the way they live. (National Restaurant Association, 2021)
Many changes have made a robust online presence for a restaurant essential for success…
97% of people learn more about a local company online than anywhere else (SEO Tribunal).
94% of U.S. restaurant industry diners base their dining decisions on online reviews (Lunchbox, 2021).
A new survey from MGH found that 77% of diners visit a restaurant’s website before they dine in or order out from the establishment. Of that group, nearly 70% have been discouraged from visiting the restaurant because of its website, according to a press release.
48% follow a social media account from a restaurant or food brand, and 21% have chosen a restaurant or fast food based on social media posts or photos (Lunchbox, 2021).
Strong digital marketing requires high-quality food imagery, and videography since customers make decisions with their eyes online
look for photos of food
45% of U.S. restaurant goers in an MGH survey said they specifically look for food photos on restaurant websites and 36% say food photography is what discouraged them from visiting a restaurant. 60% of Gen Z and 55% of Millennials look for photos of food on a restaurant’s website, and 50% of Gen Z and 44% of Millennials say a restaurant’s website discouraged them from visiting because the food photography wasn’t enticing.
We offer outstanding food photography and videography. We offer professional photography that will appeal to foodies. We also create custom-branded videos and short social-focused video content.
An experienced, industry-savvy digital marketing agency is the partner every restauranteur cannot do without. Schedule a free consultation to see if we are the right partner for you!