President & Founder

President and founder, Robin Beattie, is a passionate, seasoned marketer with an MBA from the University of Texas in Austin McCombs School of Business and more than 15 years of experience. She has worked for prestigious CPG companies like Coca Cola North America and Kao Brands, and led and influenced iconic brands such as Simply Orange®, Jergens Moisturizers®, Coke Zero®, natural glow®, Minute Maid® and more. Robin started providing strategic consulting to small companies and professionals in 2007 and in 2016 launched Squeaky Wheel Branding & Marketing. She is determined to help small and mid-size companies grow and succeed with compelling branding, stand out design, and strategic marketing execution.