Integrated strategic digital marketing plans deliver strong results
We utilize an arsenal of digital advertising solutions to effectively deliver our client’s objectives. Just a few of our digital solutions include
- Pay Per Click (PPC) advertising
- website retargeting
- programmatic display advertising (DOOH billboards, audio, event targeting, etc.)
- and more.
PPC advertising boosts a business’s visibility with high-intent customers
The online marketplace is highly competitive making it difficult to get seen by target consumers. Organic and local SEO will improve visibility, however it’s a long game requiring consistency and time. A more immediate solution is Pay Per Click (PPC) advertising, like Google AdWords, Bing Ads, and Yelp. This type of advertising is highly effective at getting businesses seen by motivated target customers actively searching for a specific service or product. We recommend businesses utilize a combination of organic or local SEO and PPC for more effective long-term results.
A marketing plan with programmatic display solutions will effectively reach your target audience
Programmatic display advertising is an automated form of purchasing media inventory to reduce manual work and potentially save money. Just a few programmatic solutions we offer include…
Conversion Zone Tracking
Keywork Contextual Targeting
Geofencing and addressable geofencing give advertisers a competitive edge
Geofencing advertising works when a virtual fence is traced around a building, event, household or a competitor’s location. The advertiser builds an audience based on the visitors coming to the geofenced location(s) during a set timeframe (as far back as visitors from two years previous). This audience then receives display advertisements on apps or when they are browsing the internet on their mobile phones. And not only can we track digital KPIs, but we also can measure offline conversion via conversion zones (the people who come to the advertiser’s brick-and-mortar).
Search and site retargeting are highly effective marketing strategies
Retargeting shares display ads to customers who have already shown interest in your service or product either by visiting your website or using keyword searches via Bing, Yahoo, and other third-party search engines.
We leverage strong digital advertising solutions in the strategic plans we design for clients. Once designed and aligned, we create engaging creative, and effectively execute.
Contact us to discuss a digital marketing plan for your business.