OTT advertising connects businesses with their target audience
We provide powerful, affordable marketing strategies that utilize Connected TV (CTV)/Over the Top (OTT) advertising. More and more, people are consuming streaming video on mobile, and laptops with services like YouTube, Hulu, and Sling or on CTV devices like Roku, Amazon Fire TV, and Apple TV. Increasing usage presents OTT advertising opportunities allowing businesses to reach viewers directly over the internet through streaming video services and devices (bypassing traditional TV providers).
Just a few benefits of OTT advertising include...
Audience targeting capabilities
Large audience reach
Non-skippable ads
Powerful analytics
Flexible budgets
Cheaper than traditional broadcast advertising
Squeaky Wheel Branding & Marketing develop robust OTT plans that fit the needs of our clients.
Programmatic OTT media buys allow us to curate a very targeted audience, and we utilize several different programmatic and direct publisher platforms. Our strategic plans often are a combination of OTT advertising with other programmatic advertising or geofencing, to create hyper local advertising. Finally, we implement a conversion zone at brick-and-mortar locations to allow accurate tracking of results.
Are you interested in learning more? Contact us for a free consultation and quote.
